J’den sales gallery draws over 7,000 visitors on preview weekend

for sale.Enthusiasm for J’den is testament to the pent-up demand for new private homes in the Jurong Gateway area, especially given the fact that the last launch in the area was some 10 years ago. Its location in the heart of Singapore’s second CBD, Jurong Lake District, and the exceptional locational and product attributes it offers, only amplified the response from the public. It’s no surprise then, that the first weekend of public preview drew more than 7,000 visitors by 5 pm on Sunday.
Sales bookings of J’den, the first new launch in Jurong Gateway in 10 years, are due to begin on Saturday, Nov 11. Over the first weekend, the strong interest in integrated developments, as well as the exceptional locational and product attributes of J’den, saw an overwhelming response from the public.

Not only is the mall filled with great shopping options, but there are also plenty of restaurants and cafes featuring delicious cuisines from all over the world. Located in the heart of Singapore, Holland Drive Condo is the perfect destination for anyone looking to find something special.

At 40 storeys and 150m in height, J’den will be the tallest residential tower and the first mixed-use development in the heart of Jurong Lake District (JLD). With 368 units ranging from one-bedroom to four-bedroom premium, sizes from 527 to 1,485 sq ft, and prices starting from $2,100 psf, many prospective buyers see the project as offering great value.

The immense growth potential of JLD further adds to the attractiveness of J’den for prospective buyers. Mark Yip, CEO of Huttons Asia, notes that JLD is set to transform into the largest mixed-use business and world-class sustainability district outside the Central Area. Also, it will be the second district outside Marina Bay to be served by four MRT lines. The Jurong Region Line and Cross Island Line will be completed by 2029 and 2032 respectively, connecting JLD to the CBD, Jurong Innovation District, one-north and education hubs within a 30-minute train ride.

PropNex CEO, Ismail Gafoor, comments that the young urbanites in their late twenties and early thirties, interested in two-, three- and even four-bedroom units, saw J’den as offering a strong value proposition. This, alongside the pent-up demand for new private homes in the area, drove the 7,000 strong crowd turnout over the first weekend of public preview. He adds, “we think J’den will see a very positive response from buyers and could likely be one of the top-selling projects this year in terms of take-up rate”.

Justin Kwek, deputy CEO of OrangeTee & Tie, believes the excellent response is a sign of consumers’ confidence in the developer’s reputation and the strong interest in integrated developments. Meanwhile, SRI’s managing partner, Ken Low, points out that “it’s one of the largest preview crowds over the first weekend this year” and ERA Singapore’s CEO, Marcus Chu, further notes the exceptional product attributes of J’den.

All in all, J’den is poised to be one of the top-selling projects this year in terms of take-up rate. With immense growth potential, the four MRT lines linking to the CBD, and prices starting from $2,100 psf, many prospective buyers will likely remain confident in the project’s locational and product attributes.